As a packaging designer at Just Play LLC, I worked on the existing brand “Knotz”– a DIY Plush kit. Working on Knotz was all encompassing and included working within the existing brand guidelines, while also updating the packaging to reflect changes in the brand as it grew larger.

Each kit comes with a blind bag, capsule, instruction manual, and ruler. In addition to designing the elements for the product packaging, I also worked to design PDQs and Sidekicks for in store and packages for online exclusives.

My chief responsibilities on the Knotz team were to design the instruction manuals for new characters, create illustrations of the characters in the “Knotz” style for the Blind Bags, Instruction Manuals, and toss patterns, and help to retouch product photos to use on packaging.

Other aspects of working on the Knotz brand included assisting in styling the products for photography, building mock ups for Toy Fairs, roadshows, and pitches, and logo exploration for future products.