”Inner Worlds” dares to ask the question – what can happen when our creativity runs wild? Commissioned by Adobe to use for both digital and print assets, this illustration aimed to show the endless possibilities creativity can take when given the proper tools to explore and experiment. With the knowledge that this would be used at an Adobe event, it is littered with easter eggs and nods to Photoshop, Illustrator, and InDesign while displaying the whimsical and nonsensical nature art often takes.
INNER WORLDS
ADOBE INC. FREELANCE PROJECT
Art Direction: Ruthie Rinkhart
Illustration, Client Work, Freelance Design
Initial Concepts
3 Initial concepts were shared with the Art Director based on a brief discussion of what should be incorporated in the illustration . The task– include whimsical characters and nods Adobe software.
After deciding on a direction , the next steps were to think about the project logistically. This had to be a scaleable, repeat pattern that could be used for anything Adobe wanted in the future. To achieve this, the illustration was refined and built in Adobe Fresco, so that it would be a vector pattern, that could later be taken into photoshop to be defined as a pattern.
Next Steps
Line art was kept bold and graphic.
Primary colors were used, with burst of pink, to keep a vibrant, fun and bold look.
After the second round of discussions the main note was more! More textures, more of the space filled up, more characters.
Next Steps: More
Finishing Touches
After getting positive reception, it was time to bring the illustration in photoshop to add a little bit of texture and noise, and of course, make it into a pattern.
Results:
The client decided to use this pattern on a notebook to advertise the Creative Apprenticeship. While I didn’t receive my copy yet, stay tuned to see!